Red Bull Marketing Strategy free essay sample

Specialty Unit 3 Marketing Of ‘Red bull’ Introduction As a component of my advertising task, I will be taking a gander at the promoting of a purchaser item or administration. Along these lines, my picked item is ‘Red bull’, which is a caffeinated drink. I have accepted that my item is focused at individuals that have comparative circumstances to the ones utilized in commercials for red bull. I will be hoping to spot if the methodology utilized depends on the standards of showcasing: O Understanding purchaser needs: to get effective, it is fundamental for a business to comprehend the needs and needs of its intended interest group. For instance the necessities and needs of an intended interest group for a high road retail location rely on the age, style and pay of its clients. O Understanding and staying in front of rivalry: organizations must consider their serious markets just as the items and costs gave by their opposition so as to pick up clients and give a superior standard of administrations and products than different organizations. We will compose a custom article test on Red Bull Marketing Strategy or on the other hand any comparable theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page This should be possible through concocting solid, distinctive promoting procedures and by selling an item that is remarkable and productive. O Communicate successfully with its clients to fulfill client desires: correspondence with clients is fundamental for a business to comprehend the needs and needs of their clients. A decent relationship must be ceaselessly made between a business and its clients to amplify its prosperity. O Co-ordinate its capacities to accomplish showcasing points: co-appointment of capacities is vital to proficiency and accordingly achievement. To amplify the achievement of a business, the entirety of its promoting points ought to be met. O Be mindful of limitations on advertising exercises. I will be likewise taking a gander at the outer effect on the showcasing choices, how the proper procedure is settled on and how they are created so as to address purchaser issues and the dependability of the diverse advertising models. â€Å"Red bull comes in two sorts, unique and sugar free. This can be bought at ? 1. 15 for 150ml† Features of Business Marketing†¦ O Consumers are of crucial significance. Red bull has a far more prominent possibility of being a triumph in the event that it fulfills consumers’ needs. Showcasing must be planned for discovering what these necessities are and ensuring that Red bull meets it prerequisites. O Marketing is a business reasoning; it isn't only a progression of exercises, for example, publicizing or selling, yet progressively a perspective about how to fulfill the consumers’ needs. O Marketing influences all parts of a business. A creation office would not keep making an item that doesn't fulfill the requirements of the buyer at whom it is pointed. O Marketing isn't just about selling. Selling is just a single piece of the advertising procedure. Prior to selling Red bull, they should do statistical surveying. O Marketing and publicizing are not the equivalent; promoting is only one of various strategies utilized by advertising offices. O Many organizations view benefit making as their fundamental target. Firms in serious markets must make a benefit over the long haul to endure. Promoting must subsequently fulfill their clients needs beneficially. O Marketing includes building associations with the clients of Red bull; beneficial organizations are frequently based upon great client relations. This might be managing their objections in a cautious and obliging way. O Marketing is a procedure that is on going constantly, it doesn't have a beginning or an end as should be obvious beneath. Red bull must be set up to react to the progressions that occur. The promoting process†¦ Red Bull Gathering Market Information†¦ AO1 My purpose behind picking Red Bull is on the grounds that the beverage has gotten unimaginably fruitful at an exceptionally serious guidance. By picking Red Bull I will discover what promoting techniques has made Red Bull so effective. What is Red Bull? Red Bull began as a caffeinated drink that invigorates brain and body. Subsequent to turning into a worldwide symbol, Red Bull proceeded to support extraordinary games, for example, F1, cruising, surfing, bmx-ing, and numerous other outrageous games. Red Bull is a non-mixed beverage with key fixings, which have a demonstrated rejuvenating impact on psyche and body. Red Bull is a practical caffeinated drink and in this way shamefully ordered among the soda pops. The Red Bull impact results from a blend of two characteristic substances and indispensable metabolic transmitters the amino acids taurine and glucuronolactone with animating caffeine, nutrients and starches. The viability of Red Bull has been demonstrated by an enormous number of logical investigations. Its capacity isn't to extinguish thirst, yet to improve continuance and sharpness, to build sentiments of prosperity, to help the digestion in short: to invigorate body and brain. The History In 1982, Dietrich Mateschitz thought of showcasing caffeinated Drinks, which were then as of now very boundless in Southeast Asia while sitting in the bar at the Mandarin Hotel in Hong Kong. In 1984, Mateschitz established the organization known as Red Bull. In 1987, he began selling the caffeinated drink Red Bull on the Austrian market. Red Bull got off the ground in the blink of an eye, giving individuals ‘wiiings’ directly from the beginning. In 1992, Red Bull contacted down in its first remote market, Hungary and in 1995 it was propelled in the UK, which is currently perhaps the biggest market.

Contribution of Great Philosopher Jyotirao Phule free essay sample

Mahatma Jyotiba Phule was an incredible dissident, scholar, social reformer, essayist and thinker. He contributed in flelds like training, horticulture, ladies and widow upliftment. DhananJay Keer, his biographer, makes reference to him as the dad of Indian social upset Source of Inspiration After being offended at wedding of a Brahmin companion, Jyotirao chose to oppose the station framework. He served Shudras and ladies who were denied of every one of their privileges as individuals. Social Actlvlsm He opened young ladies school in August 1848. As no instructor set out to work in a school in which untouchables were conceded as understudies, he taught his better half, Savitrlbai, and empowered her to show the young ladies. On 24 September 1873, Jyotlrao shaped Satya Shodhak Samar. Maln target of the association was to free Shudras and Ati Shudras. Commitments in Primary Education Jyotirao was not happy with the nature of essential training bestowed. In this way, he concocted a rundown of activities to Improve It. We will compose a custom exposition test on Commitment of Great Philosopher Jyotirao Phule or then again any comparable point explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Educational program Role of Teacher 1 OF3 Wanted educational plan ought to be utilitarian and commonsense in order to cover the requirements of the general public. Detailed the course content and included perusing, composing, accounts, general history, general topography, language structure, basic information on horticulture and a couple of exercises on moral obligations and sanitation. Educators to be appropriately prepared and confirmed. Instructors should blend in with understudies openly and comprehend their needs and wants. Job of Governing Body Upgraded the regulating office to have better checking over these elementary schools. Constrained districts to keep up all the elementary schools inside their particular cutoff points. Attempted to get satisfactory awards for grade schools from commonplace assets. Suggested that Government ought to plan the plan of grants and awards for the destitute and meriting understudies. Questioned in vedas He was censured in distrusting in vedas. He thought about Vedas as inactive dreams as substantially crazy legends. He thought about Vedas as a type of bogus cognizance. He kept up that at the base of all catastrophes was the visually impaired confidence that strict books were made or propelled by god. All settled strict and religious classes locate this visually impaired confidence helpful for their motivations and they attempt their best to safeguard it. Censured standing framework Phule favored British standard to the system of the Brahmins. He knew about the inadequacies of the previous and he never delayed to call attention to them transparently. His crucial to realize a populist society where all people would appreciate freedom; Phule condemned the contemporary rulers in the event that he felt that their strategies conflicted with lower standing, regardless of whether it was instructive strategy. the malevolent arrangement of high class instruction. He griped against the legislature in disregarding the oppressed masses. End Throughout his life, Jyotirao Phule battled for the liberation of the discouraged eople and the battle, which he propelled at a youthful age finished just when he kicked the bucket on 28th November, 1890. In spite of the fact that he was regularly blamed for instigating disdain between the Brahmins and the non-Brahmins, once in a while an endeavor was made to think about his scorching analysis in an expansive point of view. The later ages likewise set aside impressive effort to comprehend and value the significant criticalness of his unfazed embrace of the privileges of man which stayed till a mind-blowing finish a significant topic of his compositions and an objective of his activities.

Australia Had To Consider Interpretation â€Myassignmenthelp.Com

Question: Talk About The Australia Had To Consider Interpretation? Answer: Introducation For this situation the government court of Australia needed to think about the translation of the obligation of care and determination which the executives owe toward their organizations under the arrangements of area 180(1) of the Corporation Act 2001 (Cth) (CA). The appointed authorities for this situation needed to decide if two executives who were additionally the main investors of the organization can be held at risk for giving hindering money related counsel to the customers of the organization according to segment 180(1) of the CA. For this situation Storm Financial Limited (Storm) were the litigants and the Australian Securities and Investment Commission were the offended party. Tempest held an Australian monetary administrations permit and enjoyed offering budgetary types of assistance to customers based on a model which had been created by one of its chiefs. The model given to acquiring of the customers against the value they had in their homes, so they could get an edge ad vance using such assets so as to make an interest in file assets alongside the foundation of a money reserve[1]. The court needed to decide if such activities reveled into by the executives accounted to the penetrate of obligation under Section 180(1) of the CA[2]. Material law The significant law which was pertinent comparable to this case is Section 180(1) of the CA. As per the segment an executive or some other official of the organization needs to release their obligations and utilize their forces through the use of suitable degree of care and perseverance which would have been actualized by a sensible individual in the event that they were in the shoes of the chiefs or officials of the organization. The segment further peruses that for the contradiction of this area common punishments recommended by segment 1317E of the CA are applicable[3]. Entries made by the gatherings The chiefs of Storm made an accommodation under the steady gaze of the court that the model utilized by the organization was suitable and the repudiations made by the organization couldn't be predicted by a sensible individual. The different accommodation made by them on this issue comprised that the organization that numerous experts which included legal counselors and money related consultants had been exhorted by the organization. It was additionally put together by the organization that they had been exposed to survey by ASIC, Compliance experts alongside its non official executives. Dependence was additionally made b y the chiefs to the way that during the ten years of its history the money related list off the organization had never fallen. It was additionally put together by them that the main genuine explanation behind the disappointment of the model was the Black Swan occasion in particular GFC. Anyway it was not asserted by the ASIC that there was a blemish in the model uti lized by the organization on the off chance that it could have been considered as forceful. The accommodation made by the ASIC identified with repudiation identified with the model just to the degree it incorporated a specific class of individuals. The ASIC presented that the obligation under 180(1) was penetrated by storm. It was given by the ASIC that the obligations had been penetrated by the executives when the organization was dissolvable, the two chiefs were the main investors and chiefs of the organization and there was no question corresponding to the administration. Different issues which were decreed by the court according to this case are whether a genuine break with respect to the executives was expected to repudiate the arrangements of segment 180. The case made by ASIC depended on the way that the executives had really penetrated the arrangements of the CA as a venturing stone towards segment 1801(1). The court communicated that there was not kidding question on the accommodation that a real break was obligatory to establish the repudiation of area 180(1) anyway the procedures of the courts have been done on this premise. In this manner the accommodation of the ASIC had been dismissed by the court which expressed that the real break by chiefs was important to negate area 180(1) of the CA. It was put together by the executives of tempest that the obligations existing under segment 180(1) were exclusively owed to the organization. To the opposite it was put together by the ASIC that the a standard of lead is endorsed by the s180(1) which is not the same as the advantage of the enterprise so the obligation reaches out to the world on the loose. The entries of the chiefs had been acknowledged by the court, anyway it noticed that the enthusiasm of the company must not be deciphered in a limited way and consequently should not be confined to the enthusiasm of the investors alone and what's more money related misfortunes as well as considered as misfortunes for the partnership. It was what's more put together by the chief that an executive who is the main proprietor of the organization isn't subject to the repudiation of area 180(1) of the CA. the premise of the accommodation was that the investors and the chiefs have the sole option to decide the hazard the partnership should take so as to make benefits. The chiefs presented that sole coordinates can't penetrate segment 180(1) as it is inferred that the confirmation of the demonstration should be possible by the executives where they are the main investors. The accommodation of the executives comparable to this point had been dismissed by the court. The court according to the accommodation decided that such accommodation can't be upheld according to the wordings and setting of s180 (1) of the CA, and therefore couldn't be approved. Acts which are not consistence with the CA might be approved by the investors yet they have no capacity to sanction them. Choice of the court: It was found by the court that executives of tempest had negated the obligation owed by them under segment 180(1) of the CA. The declaration of the court depended on the way that a sensible executive in similar conditions would have known that the areas of the CA would be contradicted in the given circumstance and would bring adverse ramifications for the organization. The test as gave by segment 180 (1) of CA was applied by the court to decide if sensible consideration had been practiced by the executives corresponding to the release of their obligations. it was given by the court that so as to appropriately actualize the test all conditions identified with the cases must be mulled over which incorporated the anticipate capacity of the danger of mischief as for the enthusiasm of the organization, the level of the damage the advantages emerging out of the executives direct and the weight forced on the organization to alleviate the predictable damage. It was found by the court that the Corporation Act had been penetrated by the executives of tempest as they offered budgetary types of assistance in agreement to the model in setting to customers of a powerless classification which had been featured by the ASIC and this can be said in light of the fact that: A chief who might have acted sensibly in similar conditions which the organization was in, alongside considering the obligations of the current executives of tempest would have had the information that all things considered, the areas of the CA would be penetrated in the event that the person in question utilized their forces to allow or cause the model gave by tempest to be made appropriate on the customers who were argued in class by the ASIC and explicitly those financial specialists who approached retirement or resigned with restricted resources and pay. It was given by the court that the penetrate which the organization was asserted with was predictable as well as any sensible executive in the spot of the current chiefs would have considered them as in all likelihood. It was additionally broke down by the court that the lead which the chiefs enjoyed was a solitary break of every one of their obligations and very few penetrates predictable with the tally of financial specialists who made up the classes of powerless speculators. It was additionally yielded by the ASIC that just one penetrate had been made by both the executives. It was considered by the court that despite the fact that the chiefs acted truly, and had an authentic perspectives that truly held the view that capital misfortune would never happen with list support interest in the Storm model, it would not be workable for them to sidestep the risk under segment 1317s of the CA as they had critical tasks to carry out in the organization alongside reality of repudiations of the tempests. The issue of risk had just been managed so far by the appointed authorities corresponding to this case and further procedures would be held so as to decide the liabilities of the chiefs. The case connoted that the chiefs of the organization which is dissolvable and where they are just investors are at risk to penetrate the obligation of care and tirelessness if their activities contradict the arrangements of CA. It is additionally given by segment 136(3) that an extraordinary goals would not have any impact if the constitution of the organization has a further necessity which must be fulfilled so as to change or cancelation the term. What's more segment 136(3) states that the further necessity as portrayed in 136(3) can likewise be changed however just if the prerequisite is gone along with[5]. Area 232 to 234 of the CA manage employable lead of issues chiefs of the organization. As gave by area 232 the court has position to furnish any request as for Section 233 on the off chance that the exercises according to the organization or a proposed or genuine entertainer exclusion or a proposed or real goals by the organization individuals is either unfavorable to the advantages of the individuals from the organization all in all or unjustifiably biased harsh or oppressive as for a part or individuals inside any capacity[6]. What is really an undertaking of a body corporate is characterized in area 53 of the CA. The area can be summed up by expressing that any activities taken corresponding to the organization can be esteemed as undertaking of the company[7]. Area 233 of the CA expresses that any request can be made by the court corresponding to conditions gave under s

The price elasticity of demand ad supply

IntroductionThe rule of snap help to see how the market functions. Versatility changes among stocks since some productsA might be increasingly irreplaceable to the shopper. Stocks that are necessities are progressively coldhearted toward money related worth changes since buyers would continue buying these stocks in spite of financial worth augmentations Conversely, a fiscal worth expansion of a decent or administration that is viewed as to a lesser extent a need will demoralize more shoppers in light of the fact that the possibility cost of buying the product will go too much high. Once in a while a worry requests to hold a decent idea of what bit of an interest bend resembles in the event that it is to do acceptable judgments. Assume you are the owner of Rick ‘s Pizza.You are sing raising the fiscal qualities by 10 for each centum, and you wonder how the buyers will react and what will go on to the grosss? The answer relies upon how customers will respond. Will they cut back b uys a little or a cluster? ( Robert Schenk, 2007 ) . In my conclusion I think it ‘s extremely of import to locate the money related worth snap of interest. It help us to comprehend the market all the more unmistakably what's more accomplish all the more precisely and proficient estimating conclusions in given clasp of period.PRICE ELASTICITY OF DEMANDPrice snap of interest gauges the result of money related worth adjustments onA measure requested. People groups will buy more merchandise at a lower money related qualities and buy less products at a higher fiscal qualities. For representation, individuals may buy a few supports or a few groups of socks at a bargain then again of just a support. A person with a higher pay is thought to hold higher financial worth snap, since he can bear to pass more. Be that as it may, even a customer with low fiscal worth snap is regularly ready to pay higher financial qualities if there is an appeal of products. . ( Tricia Ellis-Christensen and O. Wallace, 2010 ) . Request stays invariable in vindictiveness of high fiscal qualities in the status of no substitution. It ‘s other than valid for gasolene and H2O which have a couple or no substitutions. request was in this manner thought about inelastic. Regularly, rivalry in the commercial center keeps money related qualities lower and increasingly adaptable. Nonexclusive reciprocals of specific focuses have brought down the interest for exchange name focuses, in this manner take bringing down their financial worth. . ( Tricia Ellis-Christensen and O. Wallace, 2010 ) .Elasticity of interest can be measured and be outlined in an expression:Elasticity of interest The more delicate customers are to financial worth, the bigger in the fiscal worth snap of interest. As it were, a bigger money related worth snap of interest demonstrates a product whose request is increasingly flexible. In the transient interest is typically progressively inelastic on the grounds that it takes clasp to happen choices. The fiscal worth snap of interest will be utilized to figure marketing financial worth that augments the overall gains of the organization. + Demand is versatile if an adjustment in money related worth prompts a greater % change sought after, the fiscal worth snap of interest will subsequently be more prominent than 1. The undermentioned highlights of merchandise which are flexible will in general hold They are extravagance merchandise They are costly and a huge per centum of income.For outline, athleticss automobiles and get-aways Merchandise with numerous substitutions and an extremely competitory market. For representation if Simsbury ‘s set up the financial estimation of its staff of life there are numerous choices, so individuals would be extremely delicate to the money related worth They are purchased regularly + Demand is inelastic if a modification in financial worth prompts a littler % adjustment popular ; the money related worth snap of interest will subsequently be under 1. Products which are inelastic will in general hold a few or the entirety of the undermentioned attributes: They have not many or no nearby substitutions, for delineation: gas, final resting place nails. They are necessities They are propensity shaping They cost a little for every centum of salary or are purchased rarely Request is unitary versatile if an adjustment in money related worth have no outcome to a change popular ; the fiscal worth snap of interest will be 1. ( Tricia Ellis-Christensen and O. Wallace, 2010 ) . There are many factor act uponing the money related worth snap of interest: 1. Number of close substitutions inside the market: The more ( and closer ) potential substitutions accessible in the market the more flexible interest will be in light of a modification in financial worth. In this example, the change outcome will be fairly solid. 2. Level of extravagances or necessities: extravagance products and enterprises will in general hold more noteworthy snap while necessities will in general be increasingly inelastic. 3. Level of salary spent on a decent: stocks requiring a bigger piece of the purchaser ‘s pay will in general hold more prominent snap. 4. Propensity sorting out merchandise †Goods, for example, final resting place nails and medications will in general be inelastic sought after. They have constantly devoured and have a little outcome on the fiscal worth adjustments. 5. Timespan viable †Demand will in general be increasingly versatile in the long count since customers have more clasp to set their conduct to the money related worth changes ( 2007 ) .PRICE ELASTICITY OF SUPPLYPrice snap of gracefully gauges the outcome of financial worth adjustments onA measure provided. People groups will offer more merchandise at a higher financial qualities and offer more products at a lower money related qualities. The articulation for the money related worth snap of gracefully is: Flexibility of gracefully = Percentage modification in measure provided/Percentage adjustment in financial worth ( Mike Moffatt, 2009 ) . Elements that Affect Price Elasticity of Supply: + Spare creation limit In the event that there is plentifulness of trim limit so a worry ought to have the option to build its finished result without an ascent in costs and henceforth flexibly will be versatile in light of a change sought after. The flexibly of merchandise and enterprises is as often as possible generally versatile in a downturn, when there is plentifulness of trim work and capital assets accessible to step up final result as the financial framework recoups. + Stocks of completed stocks and constituents In the event that loads of normal stuffs and completed stocks are at a high degree so a house can respond to a modification sought after quickly by giving these stocks onto the market †gracefully will be flexible and slightness versa. + The effortlessness and cost of factor change In the event that both capital and work assets are occupationally itinerant so the snap of flexibly for a product is higher than if capital and work can non simple and quickly be exchanged + Time period associated with the creation technique Flexibly is increasingly financial worth versatile the more extended the clasp time frame that a house is permitted to set its creation degrees ( 2007 ) .MARKETS AND ADJUSTMENT OVER TIMEPrice viewpoints and guess:Look at two diagrams above, we can see that money related qualities ever transform, they do non stay at the equivalent. They can go up or descend. Because of money related qualities be given to adjust in the great beyond, it will affect on the interest and gracefully now. For delineation, it is presently, iPhone 3GS have only look, you are accepting of buying another iPhone 3GS, you may to decide to hold up until the fiscal estimation of iPhone 3GS harvest time to some degree when iPhone 4G is sold available. On the different manus, if the fiscal estimation of iPhone 3GS descend in the short count, you may great buy it now since they dread that the money related worth will hold gone up by so. At the point when individuals accept that the money related worth will go up, it ma kes them buy presently, interestingly, when individuals accept that the fiscal worth will descend, it makes them pause. For advertiser, in the event that they are accepting of selling their stocks, while money related qualities are falling, they will want to sell it each piece in no time as could be expected under the circumstances. On the different manus, if money related qualities are lifting a tiny bit at a time, they will want to keep up it each piece long as conceivable so as to obtain the best financial worth. Along these lines a conviction that the money related worth will go up or descend will do individuals to sell or pause. Conjecture is the conduct of investigating money related an incentive in the great beyond and affecting buying and promoting conclusions dependent on their anticipations. Estimate is applied in numerous business sectors, for example, the stock trade, the outside trade showcase, the gold market and the housing market, ECT. Blending to John Sloman, speculation can either support to chop down financial worth vacillations or do them get more regrettable: it tends to be balancing out or destabilizing.Stabilizing guess:When suppliers and demanders accept that a change in money related worth happens only in short count, surmise wil will in general hold a settling result on fiscal worth variances. For case, an expansion sought after is the ground why financial worth ascent. In the diagram above, request has moved from D1 to D2. Harmony has moved from guide a toward B, fiscal worth has expanded from P1 to P2. People groups accept that money related worth will lift only in temporary, before financial worth fall again, suppliers put up their merchandise for sale to the public at this point. In this way removals from S1 to S2. Interestingly, demanders will hold up until fiscal worth falls again. Request removals from D2 to D3. The harmony moves to show degree Celsius, and fiscal worth tumbling to P3. ( Sloman 2007, p69 )Destabilizing guess:When suppliers and demanders accept that a change in financial worth standpoints comparative modifications to come, speculation will be given to hold a destabilizing result on money related worth vacillations. For representation, an expansion popular is the ground why the money related worth lifts. In the diagram, request bend has moved from D1 to D2, money related worth has ascended from P1 to P2. In this clasp, money related worth have will in general lift, suppliers need to hold up until the financial worth ascent further. In this way, flexibly moves from S1 to S2. Interestingly with suppliers, demanders bu

Who Needs Harvard

“Who Needs Harvard” Posted on August 13 on TIME.com: Who Needs Harvard? Competition for the Ivies is as fierce as ever, but kids who look beyond the famous schools may be the smartest applicants of all http://www.time.com/time/magazine/article/0,9171,1226150-1,00.html Yet another article de-emphasizing the importance of attending the famous schools. This one features our Dean of Admissions: In a kind of virtuous circle, the second tier schools got better as applications rose and they could become choosier in assembling a classwhich in turn raised the quality of the whole experience on campus and made the school more attractive to both topflight professors and the next wave of applicants. Just because you havent heard of a college doesnt mean its no good, argues Marilee Jones, the admissions dean at the Massachusetts Institute of Technology and an outspoken advocate of the idea that parents need to lighten up. Just as youve changed and grown since college, colleges are changing and growing. So, current MIT students, when you made up your college list, did you apply to the most prestigious schools you thought you had a chance of getting into, or ones that better suited your personality? To be honest, during my interview for MIT, my interviewer was pretty surprised at the range of colleges that I was applying to. They didnt really have anything in common except for being prestigious and having either a good pre-med program or engineering curriculum In hindsight, my decision-making process was flawed, though I know I ended up right where I belonged. Ill never forget people?Æ'?s surprise when I told them I was applying to Wellesley and Yale. But I thought you wanted to study engineering???, they would ask. Well, maybe biology or neuroscience! I would respond (I wasnt sure exactly what I wanted to study at that point.) When youre going on college campus tours, keep your eyes open. I went on very few tours, though I did tour MIT, and I think I was focused on the wrong things. Being the daughter of two architects, I looked at the buildings, the location, and the strength of the engineering and biology programs. What I should have also paid attention to was the school newspaper, the postings on the bulletin boards, and even the general expression on the students?Æ'? faces. Did they seem happy? What sort of activities happened on campus? Were there more fliers for poetry readings, physics conferences, or keg parties? The best is to chat with random students and hear about what they study, do for fun, and love (or hate) about their schools. Or, sit in the cafeteria and listen to people?Æ'?s conversations. Yes, it?Æ'?s a little creepy, but you may learn a lot. There was a great poster in the Infinite corridor last year called ?Æ'?Things overheard in the Infinite,?Æ'? where people would write down random clips of conversations. It was amazing to see the range of topics that people talk about. You?Æ'?re going to spend four very challenging years no matter what school you go to, make sure you?Æ'?re committing yourself to the right one. Every school has its own personality, especially MIT, where you?Æ'?re more likely to see someone wearing a cape than a popped collar.