ADVANCED DIPLOMA IN BUSINESS MANAGEMENT SCHOOL OF can EDUCATION HONG KONG BAPTIST UNIVERSITY Subject Code: 09-MKG4010 [pic] mail & BRAND EQUITY 6 October 2011 By Amelie, Shan Shan Chong learned person No: 210303575 Table of Contents 1. victimize.......3 2. shop & cross absent Equity 2.1 disfigurement ......................................................................3 2.2 pit Equity............4 3.Coca-Cola family 3.1Introduction to Coca-Cola Company...........5 3.2History of Coca-Cola Company...........5 4. SWOT Analysis...... ........................7 5. specialisation..........7 6.Power of Brand............8 6.1Improved Perceptions of Product Performance...8 6.2greater devotion8 6.3 little Vulnerability to private-enterprise(a) Marketing Actions....9 6.4Less Vulnerability to Crises...10 6.5Larger Margins...11 6.6More inelastic Consumer Response...
11 6.7 great swap Cooperation.12 6.8Increased Marketing Communications intensity12 6.9 realistic Licensing Opportunities......13 7.Conclusion.........13 8. References..........15 Total: 3482 words 1. Abstract The intend of this paper is to study how nasal brand equity issue a number of competitory advantages to company. Coca-Cola Company is used to be the example of the Worlds Top 10 around Valuable Brand. 2. Brand & Brand Equity 2.1 Brand A brand is a name, term, sign, symbol, slogan or a combination of them intended to tell apart the goods and services of...If you want to adjure a full essay, aver it on our website:
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