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MG2129 Managing change and creativity in organisations Individual Report: vestal Group 0505044 dele_aro@hotmail.com Monday 10th December 2007 Dr. Costas Andriopoulos Contents page 1. decision maker abridgment...2 2. Introduction.2 3. Innovation2 4. Branson3 4.1. motivation..3 4.2. Creativity...5 5. staring(a) physical composition6 5.1. Structure.6 5.2. horticulture...8 6. Managing 21st century business surroundings..9 6.1. Change...9 6.2. Challenges10 7. Conclusion and Recommendations.11 8.

Re ferences..13 9. Bibliography..15 1. Executive Summary This explanation explores various aspects of the gross(a) group organization and applies theoretical concepts and frameworks of creativity and innovation. The concepts and theories applied robe how Virgin as an organisation successfully establishes an innovative culture. This is achieved through with(predicate) with(p) a focus on hierarchy, relationships, job satisfaction and rewards. The extend also addresses the importance of creativity and innovation in the neo day business climate, demonstrating Virgin maintains competitive advantage through with(predicate) global scrape expansion, industry diversification and mergers. Virgin faces 2 key challenges in the form of speck dilution and loss of brand control. Lastly, Virgin founder Richard Branson, is discussed with regard to creativity and motivation. Through applying Maslows...If you shoot to get a full essay, order it on our website: OrderCustomPaper.com

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