Debate

Is the cosmos really becoming a global micro townBy K .S . ManuIs the knowledge base really shrinking ? The question that gave preserve to an maritime scientist or a geophysicist has take more serious and evenly interesting to a social scientist , over the farthermost cristal . The reading and parley technologies , global media , internet and the b be-assed stopping point together draw set the world clock to a common time zone . The world has really shrunk to a vill develop , that the televised speech of the US chairwoman is heard with more than attention by peck at a out-of-door corner in the world , self-possessed more or less their transmit receiving community video recording sets . Similarly the human rights violation in any vox of the world has no longer become a local issue , but a amour of universa l concernEven though media has initiated the process taking advantage of the cultivations in in figure outation and communication technologies their precipitations deal the world excogitate and freshs program products , the liaise finish , blogging and electronic consumerism change magnitude its pace acting as catalystsThe MacLuhan equationMarshal MacLuhan , a Canadian professor through his pioneering paper bag Understanding Media : The Extensions of Man , published in 1964 started the discussions on media and their do on the society . `McLuhan said the electric media would cause a social and political implosion raising human aw beness of obligation to an vehement degree (qtd .in Larry Press 1995 ) But media investigated new possibilities by discovering the political , social and economic viability of MacLuhan observations . B bely 15 old age after McLuhan propounded his classic observation the world saw the publicizing of the televised image , triggering a new crowd behavior , and ` eastern hemisphere ! chemical answers raft mediaToday we hot in a media central world where for each one and every development whether economic , political , social or cultural is initiated and determined by the media . The populace has become so virtual that it is hard to opine it , if media has not spoken anything of it . hence media and media products subscribe become steady moving consumer goods and found new markets across the bs . They are received with the same irritation that any foreign goodness gives to a native universe of discourse . Thanks to the new marketing techniques , like the world discussion update , the culture magazine where the foreign culture is invariably glorified and the expedition programme that always discovers the exotic . What else you consider to reduce the distance between Alaska and Ajanta Caves when airline companies queue up to advertise with a cut in airfares . What else is needed to bind heap together by a common anger when the premier discus sion channel starts morning show falling out news about the human rights violations at a removed(p) corner of the worldInformation and communication Technology (ICTThe internet pioneered the ICT and spearheaded a novelty just like the invention of the horizon press . If printing empowered people with knowledge , the internet gave them `digital firing off (qtd . in Jones Jones . `In the instruction age , the critical organizational form is meshworking . The most critical distinction in this organizational logic is to be or not to be -- in the mesh . Be in the network , and you can destiny and , over time , increase your chances .

Be out of the network , or! become switched off , and your chances vanish since everything that counts is organized around a world wide web of interacting networks (Manuel Castells 1998The freedom to interact ` direct and instantaneously (Jones Jones 1997 ) `end to copyright legislation (Jones Jones 1997 ) and `increased democratization of users (Jones Jones 1997 ) and the facility to publish one s own opinion has do the internet a virtual settlement lacuna where people all around the world meet , call muckle and share viewsElectronic consumerismElectronic consumerism has increased after the entry of hand-held devices . These gadgets have become necessities for a global citizen to move around in an info centric world where every bit (byte ) of information is regarded vital . Mobile phones , the mobile internet broadband and the palmtop are the other contributions of the ICT that are going to get people covering to each other in the next few geezerhood increasing the possibility and frequency of inter action . You can chin wag on the latest world economic analysis by a simple SMS and become part of the global reaction a true global citizen indeed . The virtual village is getting more and more to humankindThe new cultureThe post MTV and the FTV generations stick up in a context where xenophobia is a discarded article . Music and fashion has bridged the world affluent of conflicting ideologies and racial prejudices . The new cultural derivatives have contributed only to promote know , cooperation and friendship among different people around the world , inadvertence criticisms of cultural invasions and media hegemonyConclusionThe global village is not a constructed reality or an ideological utopia . It is a natural evolution of the processes that contributed to the development of media , information and communication technologies and their precipitant cultureWorks Cited1 . Larry Press , McLuhan Meets the Net , communication theory of the ACM , Vol 38 , No 7July , 1995 , pp 15-202 . Manuel Castells , Information Technology ,! Globalization and brotherly Developmentprepared for the UNRISD Conference on Information Technologies and SocialDevelopment , Palais des Nations , Geneva , 22-24 June 19983 . Marsha Jones and Emma Jones , cumulus Media , London , Macmillan , 1997PAGEPAGE 1 ...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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