Marketing Plan Term Paper Example | Topics and Well Written Essays - 2500 words - 3

trade Plan - Term Paper ExampleThis market target is viable because the foods are purchased for consumption in offices, schools and sometimes at homes. This represents a real market audience. The NRO plays a fundamental role in concussion the demands of this market niche and expanding its market base of existing and new products. The NRO through its strong distribution channel intends to expand its market by ad the Companys products. The NROs employees in marketing and advertising section should embrace online marketing and ads to increase its customer base (Wood, 2003).2.2 Marketing strategy Online marketing should be facilitated by online marketing and advertising channels. Tools such as Google, twitter and other online platforms need to be employ in a bid to expand awareness and accessibility of the General Mills products. The ads should include the types of products, prices and locations of sell outlets. Sustaining of the current international sales of $3 billion, the super iority of the companys brands should be strategically attribute into both the new and existing market niches (Luther, 2001). Equally, the NRO should break down the current barriers to expansive market. For instance, the issue of retail placement fragmentation, for the case of single-serving pre-prepared meal group should be rectified, defined and facilitated. The placement channel is fundamental in sustaining the product market through flow of product information to the market audience in a consistent manner with the current GIS distribution channels (Luther, 2001).