Marketing Communications Models and Their Application to Adidas Research Paper

Marketing Communications Models and Their Application to Adidas - Research Paper Example This research will begin with the statement that Adidas Company deals with sports shoes and clothing. It is a maker and a designer of sports ware. The company has its headquarters in Germany.   The company’s acquisition of Reebok was fundamental for its operations. This is because the acquisition gave the company a competitive advantage. The company managed to acquire a considerable market share. The company is responsible for the sale of products used in a variety of sporting activities including cricket, basketball, football and other activities. The products offered by the corporation are availed in all countries of the globe. The company employs strategic marketing, with an objective of improving the brand strength, acquiring a competitive advantage and raising its performance in terms of finances. The subsidiaries in other countries receive management information from the headquarters in Germany. Statistics on sports apparel usage indicate a possibility of an increase i n sports equipment market value. From 2008 to present, the market value has been rising, an implication that Adidas can benefit from the market growth by attracting customers through appropriate marketing plans. Situation analysis involves the analysis of the company by considering political, economic, social and technological factors. The analysis takes into account both the strengths plus weaknesses of Adidas. One of the current strengths of the company is the political stability that exists in the United Kingdom. This enables the company to performs well as the political environment plays a significant role in business operations. Political challenges that Adidas might face is the influence of regime policies on the purchase of goods. The company is subject to both the challenges and strengths that relate its economic environment. The company has already established a strong economic base thus; it is possible to maintain its status through adequate strategic management. Adidas en counters challenges in cases of unstable interest rates likely to result in inflation. The company benefits from the high population that exists in towns.